Associate Director of Alumni Engagement Events

Position Number

01378WUnit Mission Statement

At William & Mary, we convene great hearts and minds to meet the most pressing needs of our time. As such, the university aspires to attract and retain exceptional students, faculty and staff who keep W&M at the forefront of teaching, learning and research. University Marketing emphasizes three core areas – enrollment, advancement and reputation – to enhance William & Mary’s standing as a top institution of higher learning in the U.S. and around the globe. Through its work to strengthen brand perception, student recruitment, alumni engagement and fundraising, University Marketing advances William & Mary’s distinctive excellence, raises its profile worldwide and secures its financial foundation – creating meaningful connections and wide-ranging impact for all times coming.Position Summary

The Associate Director of Alumni Engagement Events is an integral member of the Strategic Events team in University Marketing at William & Mary. The Strategic Events team creates event experiences for university constituent populations to engage, cultivate and educate alumni, friends and donors in support of the university’s engagement strategies. University Marketing includes all William & Mary efforts to develop and execute marketing programs and campaigns that increase brand identity, perception and awareness across three core areas – enrollment, advancement and institutional reputation. William & Mary’s ability to flourish and advance as a preeminent university depends largely on our ability to drive competitive application and enrollment metrics, ensure long-term financial sustainability and raise W&M’s profile on a national and global scale.

The Associate Director reports to the Director of Alumni Engagement Events and is responsible for events and event programming to engage friends and alumni of the university, hosted by the Office of University Advancement. Working independently and collaboratively with colleagues in University Marketing, University Advancement and across campus, the Associate Director is directly responsible for event management and programming, as well as marketing and messaging for events and event programming. Events in the Associate Director’s event portfolio include both Homecoming & Reunion Weekend and Traditions Weekend.

The successful Associate Director of Alumni Engagement Events will be an innovator who will foster a culture of belonging that embraces all people and perspectives. This is a hybrid position based in Williamsburg, Virginia, that offers a flexible work environment.

Please review the full position description with all job duties under the “Featured Job Opportunities” on the University Advancement recruitment website: https://advancement.wm.edu/come-work-with-us/open-posit ions/index.phpEssential Designation

NoPosition Restricted?

No, this is a continuing E&G funded position and not term-limitedRequired Qualifications

• Bachelor’s degree or the equivalent combination of education, training and or experience.
• Experience in event planning or coordination to create comprehensive event timelines from conception through follow-up in a for-profit or nonprofit environment (typically, 2+ years).
• Knowledge of event marketing through both conventional and new, unconventional methods.
• Outstanding interpersonal, verbal and written communication skills, with the proven ability to work collaboratively as a team player as well as develop and foster communication and teamwork with a diverse audience including alumni, donors, faculty, staff, students and the University community.
• Excellent problem solving, analytical, and organizational skills, with the ability to balance competing priorities.
• Demonstrated proficiency with a variety of software applications, including MS Office, and a variety of databases and web-based applications.

Preferred Qualifications

• Extensive knowledge of the campus, mission and traditions of William & Mary.
• Demonstrated creativity with the ability to develop strategies for alumni or constituent engagement opportunities.
• Demonstrated skills using online event registration systems as well as experience with Blackbaud, Salesforce or other Customer Relationship Management (CRM) system.
• Experience managing volunteers or constituents.
• Experience leading on-site management of events and resolving staffing and logistical and other on-site issues.

Is the position remote work eligible?

Hybrid (works remotely at least 1 day per week but not full-time)Remote Work Disclaimer

Remote work eligibility is not guaranteed and is subject to approval. Employee eligibility depends on the likelihood of the employee succeeding in a remote work arrangement and the supervisor’s ability to manage remote workers. Departments and/or Human Resources may amend, alter, change, delete, or modify eligibility.Advertised Pay Range

Up to $60,000, commensurate with experienceEEO Statement

William & Mary values diversity and invites applications from underrepresented groups who will enrich the research, teaching and service missions of the university. The university is an Equal Opportunity/Affirmative Action employer and encourages applications from women, minorities, protected veterans, and individuals with disabilities.